Here are some highlights:
4. Pass out talking points, just in case Joe or Jane Protestor gets buttonholed by a reporter.
5. This is all about image. If we don’t present the media with a professional, organized and, unfortunately, scripted image, they are going to make their own, and it won’t be favorable.
6. Recruit some help to pack the area around people being interviewed for background. God love the guy in the crazy Uncle Sam suit, and we certainly need the Minute Men, but these folks will quickly become THE story because they are colorful or controversial i.e., Good TV. Welcome their support. Maybe give them a minute on the mic. But I recommend trying to pack in mainstream, boring looking, and diverse Americans around the camera. No offense to anyone. Anytime a TV camera comes out, a certain number and type of attention seeker will flock to it. Now is the time for Grandma and Grandpa, the Plumber, the Young Executive, and the Homeschooling Mom to flock to the camera as background. Don’t be shy. Remember, how do you want your cause to be presented by the media? As crazies? Or as Concerned Neighbors?
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